牛津英语模块4第一单元readingM4 U1 Reading2(language points)_图文

M4 U1 Advertising
Reading 2 (Language Focus)

PK RULES!

a word-guessing competition

Listen to the teacher’s description and guess the word.
?As quick as possible! ?One word, one point! ?One chance per round for each team.

?Put up your hands to answer!
?Breaking the rules will cost your team 1 point!

Let’s fight the cough!

I thought that it could make the cough go away. I thought it could c_______ the cough. ure

It kept advising me to buy the medicine.

It tried to p__________ me to ersuade

buy the medicine.

My friend said: “You should express your opinion on this bad product as a warning to others.”

My friend said that I should make omments c__________ on the fake medicine.

After all,the medicine company wasn’t guilty, since it didn’t said it could

cure cough.
The medicine company nnocent was i__________.

I don’t think bad
advertisements

enefit can b________us
I don’t think bad

in any way.

advertisements can
do good to us in any

way.

I know that companies need to make people know and buy their products , but I can’t forgive their cheating.

Companies need to p______________ their romote products, but…

【word family】 persuade
cure

promote

benefit

comment

to make someone decide to do something, especially by giving them reasons why they should do it

persuade vt. 说服; 劝说; 使信服
【回归课文】 An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea. (Page 2, line6-7) 广告用文字和图片说服人们购买产品或 服务,或相信一种理念。

【经典例句】 (1)I finally persuaded her to go out for a drink with me. (2)How can we persuade him into joining us? (3)They tried to persuade us not to give up the plan. 【自主归纳】

persuade sb. to do sth. 劝服某人干某事(成功 地说服了) = persuade sb. into doing sth. persuade sb. not to do sth. 劝服某人不要干某事 =persuade sb. out of doing sth.

persuade sb. to do sth. 劝服某人干某事(成功地说服了)

= persuade sb. into doing sth.
persuade sb. not to do sth.劝服某人不要干某事 【题组训练】 =persuade sb. out of doing sth.

完成句子 persuaded (1)Mrs. Green was glad because she ___________ her husband to buy a car. persuaded = Mrs. Green was glad because she ___________ into her husband ______ buying a car.

persuade sb. to do sth. 劝服某人干某事(成功地说服了)

= persuade sb. into doing sth.
persuade sb. not to do sth.劝服某人不要干某事 【题组训练】 =persuade sb. out of doing sth.

句型转换 (2)There is nothing I can try to persuade you not to go. persuade = There is nothing I can try to ____________ you going out of _______ ________ _______ __________.

【word family】 persuade
cure

promote

benefit

comment

to make an illness or medical condition go away

cure vt. /n. 治愈,治疗;药物;疗法
【回归课文】 This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! (Page 2,line17-18) 这种描述试图诱骗你以为 这种牙膏可以治愈口臭, 然而它却没有那么说。

【经典例句】

(1)It is impossible to cure HIV. (2)The doctor cured her of a bad cold. (3)The government is trying to find a good cure for unemployment(失业).
【自主归纳】 vt. cure sth 治愈(某疾病) vt. cure sb of … 治愈某人(某疾病),矫正某人 某行为 n. a cure for … …的治疗或解决方法

【题组训练】
单句改错 (1) Time can cure everyone of his grief(悲痛). for

(2) Is there a new cure for H7N9? of

翻译句子
父母总是试图纠正孩子的坏习惯。 Parents always try to cure their children of bad habits.

【word family】 persuade
cure

promote

benefit

comment

to express an opinion about someone or something

comment vi. /n. 评论;评价
【回归课文】 The grocery just hopes that when you read the ad,you will feel pleased with the nice comment. (Page 2-3,line22-23) 这家食品杂货店只是希望,当你看到 这则广告的时候,会对这种评价感到 高兴。

【经典例句】

(1)He made comments on the film after he saw it.
(2) He commented that it was an excellent film. (3) He didn’t comment on what I said. 【自主归纳】

cn. make comments on sth 对…做评论 vi. comment that… 评论… vi. comment on sth 对…做评论

【题组训练】 完成句子 (1)Our Chinese teacher asked us to

comment on _______________(评论) the article we learnt make comments on yesterday.
(2)She was asked about the pay increase but

made no comment she____________________(不进行评论) on it.

【word family】 persuade
cure

promote

benefit

comment

to give somebody/something an advantage, or help somebody/something in some way

benefit vt. /vi. 使收益;n. 益处
【回归课文】 All of these ads are meant to benefit the public,and you can often learn a lot by following the advice they give. (Page 3,line38-39) 所有这些广告都旨在造福公众,按照它 们所给的建议你通常都能学到很多东西。

【经典例句】 (1)All of these ads are meant benefit the public to____________________(使公众受益). (2)I have benefited a lot from reading. 阅读使我受益匪浅。(我从阅读中受益颇多。)

【自主归纳】
vt. benefit sb/sth 使...受益

vi. benefit from…

得益于…,从…中受益

【经典例句】 (3)It is said Yoga(瑜伽) is of great benefit to human health. (4)The money is to be used for the benefit of the poor. 【自主归纳】
n. be of (great) benefit (to sb/sth) (对…)很有益处 n. for the benefit of …/for sb’s benefit 为了…的利益

benefit sb/sth benefit from…

使...受益 得益于…,从…中受益

be of (great) benefit (to sb/sth) (对…)很有益处

for the benefit of …/ for sb’s benefit 为了…的利益

【题组训练】 句型转换 (1)The new highway will benefit the village people. from benefit →The village people will _________ _________ the new highway.

benefit sb/sth benefit from…

使...受益 得益于…,从…中受益

be of (great) benefit (to sb/sth) (对…)很有益处

for the benefit of …/ for sb’s benefit 为了…的利益

【题组训练】
介词填空

of (2)Fresh air is _______ benefit to our health. for (3)Don’t go to any trouble _______ my benefit! from (4) Readers can benefit _______ this book.

【word family】 persuade
cure

promote

benefit

comment

to help sell a new product, film etc. by offering it at a reduced price or by advertising it

promote vt. (1)促销,推销;(2)提升,晋升; (3)促进,增进 【回归课文】 Think about why you should do the things the ad suggests,or buy the product or service the ad promotes. (Page 3,line40-41) 想想你为什么要做广告建议你 做的事情,或者为什么要买广 告推销的产品或服务。

promote vt. (1)促销,推销;(2)提升,晋升; (3)促进,增进 【题组训练】 (1) Our teacher has been promoted to headmaster. 提升,晋升 ________________ (2) Do you have any idea how to promote this 促销,推销 product? _____________ (3)The meeting discussed how to promote 促进,推动 cooperation between the two countries._________

【new phrases 】 be meant to 旨在,目的是
【回归课文】 PSAs are often run for free,and are meant to educate people about health, safety,or any other problem that affects public welfare. (Page 2, line10-11) 公益广告通常是免费投放的,其目 的是就健康、安全或任何其他影响 公众利益的问题对人们进行教育。

【题组训练】

(1)青奥会旨在用一种独特的方式推广奥运精神。 The Youth Olympic Games are meant to ________________ promote the Olympic spirits in a special way. (2)节假日是用来庆祝一年中重要时刻的日子。 are meant to celebrate Festivals _____________________ important moments of year.

【new phrases 】

be aware of

意识到,明白,了解

【回归课文】 However,we still must be aware of the skillful methods used in ads to try and sell us things.(Page 2,line14-15) 但是,我们仍然必须对那些用于企图向我 们推销产品的广告伎俩保持清醒的认识。

【短语拓展】 be aware of 意识到,明白,了解

make sb. aware of

使某人知道/意识到

【题组训练】 wasn’t aware of (1)I _________________ (没有意识到)how much I loved English. make people aware of (2) We must _______________________(让人们 意识到) how serious the air pollution is.

Other phrases!
1. 免费 2. 公众福利 3. 保护……免受…… 4. 虽然,即使 5. 哄骗某人做某事 for free public welfare protect … from …

even if/though
fool sb. into doing sth. feel pleased with sth. play tricks on sb.

6. 对…感到高兴
7. 捉弄某人

8. 上……的当
9. 过上更好的生活 10.涉及;处理

fall for lead better lives
deal with

【sentence structure】
Not all adds play tricks on us though.
(Page 3,line27) 然而,并不是所有的广告都跟我们玩这类把 戏。

部分否定 (partial negation)

部分否定 (partial negation) 【经典例句】 (1)All that glitters is not gold. = Not all that glitters is gold. 发亮的东西并不一定是都是金子。 (2)Everyone does not like playing volleyball.

= Not everyone likes playing volleyball.
不是每个人都喜欢打排球。

not加all,both,every,always, 部分否定 (partial negation) everywhere/everybody/everything
“不是一切都…/不总 …,不论not位于这些词的前面还 是都…” 是后面

【题组训练】
翻译句子 = Not all the answers 不都正确 (1) All of the answers are not right.___________ 都不正确 (2) None of the answers is right. _____________

not加all,both,every,always, 部分否定 (partial negation)everywhere/everybody/everything “不是一切都…/不总 …,不论not位于这些词的前面还 是都…” 是后面

【题组训练】
翻译句子 都不在这里 (3) Neither of the brothers is here. _________ (4) Both of the brothers are not here.不都在这里 _________ = Not both of the brothers

【题组训练】
完成句子
部分否定 (1)并不是所有的孩子都喜欢这部电影。

Not all ______________ the children like the film. (2) 这些字我一个也不认识。 全部否定

don’t know any I ________________ of these words.

【sentence structure】
When it comes to advertisements, we must all use our intelligence and not be a slave to them!(Page 3,line41-42) 谈及广告,我们都必须运用自己的智慧, 不要做广告的奴隶! 注意: (1)when it comes to… 中的to是介词, 后接名词或者V-ing. (2) 本句常用一般现在时。 (3) 可置句首或句尾。

【题组训练】
完成句子 当谈到交朋友,你再怎么小心都不为过。 When it comes to making friends ______________________________, you can’t be too careful.

【题组训练】
单项选择:

C (2) I am no match for her____________.
A. when come to language
B. when comes to language C. when it comes to language D. when it come to language

summary
persuade sb. to do sth. when it comes to… cure sb. of … for free a cure for … public welfare comment on sth. protect … from … benefit sb./sth. even if/though benefit from… be of (great) benefit (to sb./sth.) fool sb. into doing sth. feel pleased with sth. for the benefit of … play tricks on sb. promote sth. for free be meant to be aware of lead better lives make sb. aware of deal with

Task 1: translate the passage into English 当提到虚假广告的时候,很多人想要发表评论,他们 会抱怨他们不知道怎样处理这些广告因为并非所有的 广告都使我们受益。一些甚至欺骗或愚弄我们,力劝 我们对其信以为真(fall for)。现在在这个社会中,我们 提倡(promote)诚信(honesty)。即使是这样,许多不诚 信(dishonesty)的东西仍然存在。 When it comes ________________to false advertisement, many want to comment on people___________________ them. They will complain they don’t know how to deal with that _______________________________ these ads not all of them benefit us because________________________. Some even cheat or fool us persuade us to fall for them ______________, trying to_________________________. promote honesty Even so Now in this society, we_________________. ___________, many dishonesty things still exist many ________________________________.

Now is our speaking time!

Work in pairs. Write and speak. Different colors, different tasks. 50-60 words. It’s a competition! Come on!

You may use the following phrases.
persuade sb. to do sth. when it comes to… cure sb. of … for free a cure for … public welfare comment on sth. protect … from … benefit sb./sth. even if/though benefit from… fool sb. into doing sth. be of (great) benefit (to sb./sth.) feel pleased with sth. for the benefit of … play tricks on sb. promote sth. for free be meant to lead better lives be aware of deal with make sb. aware of

Task 3: Make a public service advertisement Recently, avian influenza(H7N9) (禽流感)has become a serious problem that badly affects our health. Please look at the picture below, and make a public service advertisement to make the public aware what we should do to protect us from H7N9. (50-60words, and you are supposed to use at least five words or phrases we have learnt in this class)

Task 2: Make up a dialogue. You are a sales manager of a shoe company. One advertisement of the shoes in your company is very popular. So a reporter wants to interview you to know more about the ad. (the reason, the aim, the methods, the result, etc.) Please make up a dialogue with your partner. (50-60words, and you are supposed to use at least five words or phrases we have learnt in this class)
Reporter: Why the shoes from your company become so popular now? Sales manager: That’s because we made a new advertisement… Reporter: … Sales manager: … Reporter: … Sales manager: … ……

Homework
1. Exchange the task and finish it after class. 2. Review what we have learnt in this period.

Thank you!


相关文档

M5U2-language points 牛津英语模块五
牛津英语模块二unit1 language points
高一英语牛津英语模块二unit1_language_points
模块八第一单元reading的 language points-2
Language points牛津英语 模块一 教学课件
牛津高中英语模块七第一单元 Language points
高一牛津英语模块三Unit2 Language points in Reading
高二英语牛津英语模块五unit1 language points
牛津英语模块四Unit1reading_2(Language points)
牛津英语模块5三单元阅读 language points
电脑版